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Williams chairman of NBL’s commercialisation team
March 09, 2026
With the aim of raising the commercial viability of the National Basketball League (NBL), the Jamaica Basketball Association (JaBA) has appointed Christopher Williams as the new chairman of the NBL Commercial Arm ahead of the 2026 season.
JaBA president Paulton Gordon confirmed Williams' appointment and said the two parties have held informal talks over the past several years.
With a surge in the sport's popularity following the recent FIBA Americas Basketball World Cup Qualifiers, JaBA is hoping to bring more visibility to the local basketball league.
The association believes Williams is the right choice following his work with the Professional Football Jamaica Limited (PFJL), where he served for five years before resigning in June last year.
In accepting his role, Williams said he is eager to join JaBA's ranks and believes the potential is there to boost the NBL's profile.
"I am honoured that JaBA has offered me this opportunity to again serve my island," Williams said.
"Basketball has the global popularity, speed, and athleticism to drive engagement. And when you combine that with the amazing brand and vibe of Jamaica; it will be epic. I am confident we can create a semi-professional structure and offer players an opportunity to earn from their talents."
Williams will be working alongside Denzil Wilks, the NBL's competition committee chairman.
The two are jointly tasked with raising the quality and visibility of Jamaica's local basketball league.
Williams' appointment to the NBL came alongside calls from the football community for his return as chairman of the PFJL.
These calls, spearheaded by Johann 'Yoni' Epstein, chairman of Montego Bay United FC, follow the recent resignation of Livingstone Morrison, who had initially replaced Williams as PFJL chairman.
